(Source: https://pltfrm.com.cn)
Generating B2B leads in China involves adopting strategies that resonate with the local business environment. Here are three successful approaches:
- Targeted Email Marketing Campaigns: Email marketing remains a powerful tool for B2B lead generation. Crafting targeted email campaigns that address the specific needs and challenges of Chinese businesses can yield high engagement rates. Segmenting your email list based on industry, company size, and other criteria ensures that your messages are relevant and impactful.
- Participation in Trade Shows and Expos: Attending and exhibiting at trade shows, expos, and industry conferences in China can provide direct access to potential clients. These events offer opportunities to showcase your products or services, network with industry professionals, and gather valuable leads. Following up with contacts made at these events can lead to fruitful business relationships.
- Optimizing for Mobile Platforms: With the widespread use of mobile devices in China, optimizing your lead generation strategies for mobile platforms is essential. Ensuring that your website is mobile-friendly, creating mobile-specific content, and utilizing mobile marketing channels like WeChat can enhance your reach and attract more leads.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
