(Source: https://pltfrm.com.cn)
Baidu Keyword Planner is a crucial tool for improving lead generation strategies in China’s competitive market. By utilizing this tool, businesses can identify and target the right keywords to attract potential leads and boost conversion rates.
Effective Techniques for Using Baidu Keyword Planner for Lead Generation:
- Identify High-Intent Keywords: Use Baidu Keyword Planner to find keywords that indicate strong purchase intent. For example, a global software company might target keywords like “best CRM software” to attract businesses seeking customer management solutions.
- Analyze Keyword Performance: Evaluate the performance metrics of various keywords to determine which ones generate the most leads. For instance, an international education provider can assess keywords like “online courses for business skills” to optimize their lead generation efforts.
- Target Niche Markets: Focus on niche keywords that cater to specific market segments. For example, a global health brand can target keywords like “organic health supplements” to attract health-conscious consumers looking for specific products.
- Optimize Ad Campaigns: Use keyword data to create highly targeted ad campaigns that resonate with potential leads. For instance, an international real estate agency can use keywords like “luxury apartments in Shanghai” to attract high-net-worth individuals.
- Track and Refine Strategies: Continuously monitor the effectiveness of your lead generation keywords and adjust your strategy accordingly. For example, an international e-commerce platform can track keywords like “best online shopping deals” and refine their approach to improve lead conversion.
Challenges and Considerations:
- Keyword Relevance: Ensure selected keywords are closely aligned with your target audience’s needs.
- Market Trends: Stay updated on market trends to refine your keyword targeting strategy.
- Ad Quality: Create compelling ad content that effectively incorporates targeted keywords to engage potential leads.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
