(Source: https://pltfrm.com.cn)
The Baidu Keyword Planner is a valuable tool for conducting market research, helping businesses understand consumer behavior and market trends in China. By leveraging this tool, companies can gain insights that are crucial for making informed marketing decisions.
Key Applications of Baidu Keyword Planner for Market Research:
- Identify Market Trends: Use the tool to discover emerging market trends based on keyword search data. For example, a global health brand might identify growing interest in “natural wellness products” to align their product offerings with current consumer preferences.
- Analyze Consumer Preferences: Understand consumer preferences by analyzing search volume and keyword trends. For instance, an international fashion retailer could explore keywords like “sustainable fashion” to gauge interest in eco-friendly clothing options.
- Segment Target Audiences: Segment your target audiences based on keyword data to tailor marketing strategies effectively. For example, a global electronics company might identify different segments such as “gaming enthusiasts” and “tech professionals” based on their keyword searches.
- Benchmark Against Competitors: Compare keyword performance with competitors to understand market positioning. For example, an international food and beverage brand could analyze keywords like “organic food” to see how their performance stacks up against competitors.
- Forecast Market Opportunities: Utilize keyword data to forecast market opportunities and adjust strategies accordingly. For example, a global travel agency might explore keywords like “adventure travel” to identify new market segments and opportunities.
Challenges and Considerations:
- Data Accuracy: Ensure the accuracy of keyword data to make reliable market predictions.
- Competitive Analysis: Regularly monitor competitor keyword strategies to stay ahead in the market.
- Trend Adaptation: Be agile in adapting to new trends based on keyword insights to maintain market relevance.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
