(Source: https://pltfrm.com.cn)
For overseas brands, conducting thorough search term research is vital for penetrating the Chinese market. Baidu Keyword Planner offers a robust set of tools to help brands understand and capitalize on search term trends and behaviors.
Key Strategies for Utilizing Baidu Keyword Planner for Search Term Research:
- Identifying Targeted Search Terms: Baidu Keyword Planner enables brands to identify targeted search terms that align with their products and services. A cosmetic company might find that “organic beauty products” is a targeted search term, refining their marketing efforts accordingly.
- Analyzing Seasonal Trends: Analyzing seasonal trends in search terms can help brands optimize their marketing calendar. A retail brand could use Baidu Keyword Planner to identify spikes in “holiday gift ideas,” allowing them to plan promotions and content around peak times.
- Understanding Consumer Intent: Understanding the intent behind search terms helps brands create more relevant content. A financial services firm might use Baidu Keyword Planner to discover that “investment tips for beginners” is a common search term, guiding their content strategy.
- Optimizing for Local Searches: Optimizing for local searches ensures that brands reach the right audience. A food delivery service might find that “Shanghai food delivery” is a frequently searched term, tailoring their SEO and PPC strategies to local preferences.
- Enhancing Content Marketing: Search term research supports effective content marketing strategies. A travel agency could find that “budget travel tips” is a popular search term and develop a series of blog posts and videos to attract budget-conscious travelers.
Challenges and Considerations:
- Dynamic Search Trends: Search terms can evolve quickly, requiring continuous monitoring and adaptation.
- Cultural Adaptation: Keywords must be adapted to fit the cultural and linguistic context of the Chinese market.
- Holistic Integration: Combining search term research with overall marketing strategies ensures a unified approach.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
