(Source: https://pltfrm.com.cn)
For overseas brands entering the Chinese market, conducting effective search term research is essential for optimizing their digital presence. Baidu Keyword Planner provides invaluable insights into search term trends, helping brands to develop a robust SEO and SEM strategy.
Key Strategies for Utilizing Baidu Keyword Planner for Search Term Research:
- Identifying High-Value Search Terms: Baidu Keyword Planner helps brands identify high-value search terms relevant to their industry. For example, a beauty brand might discover that “natural skincare products” is a high-value search term, guiding their content and advertising efforts.
- Analyzing Search Volume Trends: Understanding search volume trends allows brands to focus on terms with consistent or growing interest. A health supplement brand might use Baidu Keyword Planner to find that “immune system boosters” has a rising search volume, indicating a growing market demand.
- Competitive Analysis: Brands can use Baidu Keyword Planner to analyze the competitive landscape of search terms. An electronics brand might find that “smart home devices” is highly competitive, prompting them to explore niche terms like “affordable smart home solutions.”
- Localized Keyword Insights: Baidu Keyword Planner provides localized keyword insights that are crucial for tailoring strategies to the Chinese market. A fashion retailer could identify region-specific search terms, such as “Shanghai fashion trends,” to better target their audience.
- Content Optimization: Insights from search term research help brands optimize their content strategy. A travel agency might find that “eco-friendly travel tips” is a popular search term and develop content around this topic to attract environmentally-conscious travelers.
Challenges and Considerations:
- Dynamic Trends: Search terms can change rapidly, requiring ongoing research and strategy adjustments.
- Cultural Relevance: Keywords must be culturally and contextually relevant to the Chinese audience.
- Integrated Approach: Combining search term research with broader marketing insights ensures a comprehensive strategy.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
