(Source: https://pltfrm.com.cn)
For overseas brands entering the Chinese market, utilizing Baidu Keyword Planner to assess keyword effectiveness is essential. This tool helps brands optimize their search engine marketing efforts by identifying the most impactful keywords.
Key Strategies for Utilizing Baidu Keyword Planner for Keyword Effectiveness:
- Keyword Relevance: Baidu Keyword Planner enables brands to evaluate the relevance of keywords to their target audience. For instance, an electronics brand might discover that “affordable smartphones” is more effective than “cheap phones” due to consumer search behavior.
- Cost Efficiency: By analyzing keyword effectiveness, brands can allocate their advertising budget more efficiently. A beauty brand might find that bidding on “organic skincare” provides a higher return on investment than more generic terms like “skincare products.”
- Conversion Rate Optimization: Keywords with higher effectiveness typically lead to better conversion rates. A travel agency, for example, could focus on “luxury travel packages” if this keyword shows a high conversion rate, indicating strong consumer intent.
- Competitive Advantage: Assessing keyword effectiveness helps brands identify less competitive keywords that still drive significant traffic. A fashion retailer might target “eco-friendly clothing” to tap into a niche market with lower competition.
- Ad Performance: Monitoring keyword effectiveness allows brands to refine their ad campaigns. An online education provider could enhance its ad copy and targeting for “online coding courses” if this keyword demonstrates high effectiveness.
Challenges and Considerations:
- Dynamic Market: Keyword effectiveness can change rapidly, necessitating continuous monitoring and adjustment.
- Localization: Keywords must be tailored to fit the cultural and linguistic nuances of the Chinese market for optimal effectiveness.
- Holistic Strategy: Combining keyword effectiveness data with broader marketing insights ensures a comprehensive approach to market entry.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
