(Source: https://pltfrm.com.cn)
Understanding search volume through Baidu Keyword Planner is crucial for overseas brands aiming to penetrate the Chinese market. It provides insights into consumer interests and helps optimize digital marketing strategies.
Key Strategies for Utilizing Search Volume Data:
- Identifying Popular Keywords: Baidu Keyword Planner allows brands to identify high-volume keywords related to their products or services. For example, if a beauty brand finds that “hydrating face masks” has a high search volume, it can prioritize this keyword in its SEO and content strategies to attract more traffic.
- Seasonal Trends Analysis: Search volume data helps brands understand seasonal trends and adjust their marketing efforts accordingly. For instance, an apparel brand might notice a spike in searches for “winter coats” during the colder months. Leveraging this data, the brand can time its promotions and inventory to meet seasonal demand.
- Content Creation: By analyzing search volume, brands can create content that addresses popular consumer queries. For example, if “home workout routines” shows a significant search volume, a fitness brand can develop blog posts, videos, and social media content around this topic to engage potential customers.
- Ad Campaign Optimization: Search volume data is instrumental in optimizing ad campaigns. Brands can allocate their advertising budget to high-volume keywords to maximize visibility and ROI. For instance, a tech brand might focus its ad spend on “latest smartphones” if this keyword demonstrates substantial search volume.
- Market Demand Assessment: Evaluating search volume helps brands assess market demand for their products or services. If an overseas brand sees high search volume for “organic baby products,” it indicates strong consumer interest and potential market opportunities in this segment.
Challenges and Considerations:
- Data Interpretation: Accurately interpreting search volume data is essential. Brands must consider the context and relevance of keywords to their target audience.
- Competitive Analysis: High search volume often means high competition. Brands need to evaluate their competitive positioning and differentiate their offerings.
- Local Relevance: Keywords must resonate with local consumers. Understanding cultural nuances and preferences is crucial for effective keyword selection.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
