(Source: https://pltfrm.com.cn)
Marketing on social media in China is subject to a complex set of regulations that govern content, endorsements, and advertising practices. Understanding and complying with these regulations is crucial for brands operating in the Chinese market.
Advertising Laws and Guidelines
China has strict advertising laws that prohibit false advertising and require clear labeling of sponsored content. Brands must ensure all marketing materials are accurate and transparent.
KOL and Influencer Regulations
Influencers in China are required to disclose their commercial relationships with brands. Any content that promotes a product or service must be clearly identified as an advertisement.
Data Privacy and Protection
Data privacy is a significant concern, with regulations such as the Personal Information Protection Law (PIPL) setting clear rules for how personal data can be collected, used, and stored.
Content Restrictions and Censorship
China enforces content restrictions and censorship on social media platforms. Brands must avoid sensitive topics and adhere to guidelines that prohibit certain types of content.
Copyright and Intellectual Property
Respecting intellectual property rights is mandatory. Brands should ensure they have the proper rights or permissions before using any copyrighted material in their marketing efforts.
Platform-Specific Rules
Each social media platform in China may have its own set of rules in addition to the national regulations. It’s important to familiarize yourself with the policies of each platform you intend to use.
SARS and Cybersecurity Regulations
The Cybersecurity Law of the People’s Republic of China and the newly established State Administration for Market Regulation (SAMS) provide further guidelines on digital marketing practices and data security.
Compliance and Risk Management
Brands should establish a robust compliance and risk management framework to ensure all social media marketing activities are in line with the latest regulations.
Staying Informed and Adaptive
China’s regulatory landscape can change rapidly. Brands must stay informed about updates and be prepared to adapt their marketing strategies accordingly.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
