(Source: https://pltfrm.com.cn)
Introduction
Chinese New Year is not only a holiday but also a major commercial event that drives huge online and offline consumption in China. Overseas brands that understand local culture, platform rules, and consumer behavior can achieve record sales, while those who simply translate global campaigns often fail. Successful campaigns require localization, SaaS-based marketing management, and precise execution across multiple platforms. With more than a decade of experience helping overseas brands localize in China, we summarize the key strategies that make festival campaigns successful.
- Understand Consumer Behavior During the Festival
1.1 Gifting Is the Core Purchase Motivation
Consumers buy for family.
Bundles perform better.
1.2 Mobile Shopping Dominates
Optimize mobile pages.
Use mini-programs.
- Localize Product Presentation
2.1 Festival Packaging
Use red / gold design.
Limited edition works well.
2.2 Localized Copywriting
Avoid direct translation.
Use festival keywords.
- Multi-Channel Promotion Strategy
3.1 Combine Content + Ads
Short video + e-commerce.
3.2 Use Private Traffic
WeChat groups.
CRM tools.
- Post-Festival Retention Strategy
4.1 Follow-Up Campaign
Coupons after holiday.
4.2 Build Loyalty
Membership system.
Case Study: An Italian Coffee Brand Gains Strong Festival Sales
Localized packaging + CRM + Douyin ads.
Sales grew 60%.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
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