(Source: https://pltfrm.com.cn)
Introduction
For overseas brands entering China, WeChat is the most important platform for maintaining business relationships. Chinese B2B buyers prefer to communicate through WeChat instead of email, making social selling essential for lead generation and deal closing. Without a structured strategy, contacts remain inactive and campaigns fail to convert. With more than 10 years of experience in China localization, we recommend the following best practices for overseas brands.
- Prepare Professional Accounts
1.1 Personal Profile
Real Name
Company Title
1.2 Official Account
Articles
Updates
- Share Valuable Content
2.1 Reports
Guides
Case Studies
2.2 Short Posts
News
Charts
- Use SaaS Tools
3.1 CRM
Lead Tracking
3.2 Automation
Follow-Up
Scoring
- Build Private Traffic
4.1 Groups
Events
Webinars
4.2 Combine Channels
SEO
Ads
Case Study: A Japanese Automation Brand Built Distributor Network Through WeChat
A Japanese manufacturer needed to reach Chinese factories but had low response through email.
We used WeChat social selling, content sharing, and CRM tracking to manage contacts.
The brand built strong relationships and signed multiple distributors within one year.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
