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Display advertising networks play a pivotal role in expanding the reach of overseas brands within the vast Chinese digital landscape. These networks offer a wide range of advertising solutions that can help brands achieve their marketing objectives through visually engaging ads. This article provides insights into the world of display advertising networks in China and how they can be effectively utilized by international brands.
Understanding Display Advertising Networks
Display advertising networks allow advertisers to place their ads on multiple websites and platforms, maximizing visibility and targeting a diverse audience. They operate on various models like CPM, CPC, and CPA, providing flexibility to suit different campaign goals.
Case Study: IKEA
IKEA has leveraged display advertising networks in China to promote its home furnishing products, using eye-catching visuals and targeted campaigns to engage with potential customers.
Selecting the Right Network
Choosing the right display advertising network is crucial for campaign success. Factors such as network reach, targeting capabilities, and cost-effectiveness should be considered.
Case Study: BMW
BMW has strategically selected advertising networks that offer premium ad placements and advanced targeting options, ensuring its ads are displayed to the most relevant audience segments in China.
Creative Ad Design
Ad design is a critical component of display advertising. Ads should be visually appealing, brand-consistent, and designed to capture the attention of users across various devices and screen sizes.
Case Study: L’Oréal
L’Oréal has utilized creative ad designs that resonate with the aesthetic preferences of Chinese consumers, enhancing brand recall and driving interest in its beauty products.
Targeting and Retargeting
Display advertising networks offer sophisticated targeting options, including demographic, behavioral, and contextual targeting. Retargeting can also be employed to reconnect with users who have previously interacted with the brand.
Case Study: Nike
Nike has effectively used both targeting and retargeting strategies on display advertising networks to engage with sports enthusiasts and previous site visitors, boosting brand engagement and sales.
Cross-Device Ad Delivery
With the prevalence of multiple devices, cross-device ad delivery ensures that the brand’s message reaches users regardless of the device they are using, providing a seamless brand experience.
Case Study: Coca-Cola
Coca-Cola has implemented cross-device display advertising, ensuring consistent brand exposure to Chinese consumers on smartphones, tablets, and desktops.
Measuring Campaign Performance
Tracking key performance indicators (KPIs) such as impressions, clicks, viewability, and conversions is essential to evaluate the success of display advertising campaigns and inform optimization strategies.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
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