(Source: https://pltfrm.com.cn)
Introduction
For overseas brands, acquiring new customers during China’s 618 Shopping Festival is a critical growth opportunity, but the competition is intense. High traffic volumes require precise targeting, engaging content, and real-time optimization. AI live commerce enables intelligent segmentation, automated engagement, and actionable insights, helping overseas brands attract and convert new customers efficiently. With over 10 years of experience assisting overseas brands with China localization, we highlight strategies to maximize acquisition during 618 live-stream campaigns.
1. AI-Powered Targeting for 618 Shoppers
1.1 Segmenting High-Potential Audiences
AI segments users based on behavior, demographics, and purchasing intent. A German electronics brand used AI to target gift-buying segments during 618, increasing conversion rates by 38%.
1.2 Predictive Recommendations for Festive Purchases
AI identifies products most likely to appeal to specific audience segments. This allows overseas brands to highlight high-demand items like electronics bundles or home appliances during peak festival periods, boosting efficiency and ROI.
2. Driving Engagement with Real-Time AI Features
2.1 Gamified Promotions
AI-powered contests and instant rewards drive interaction. A Canadian skincare brand implemented AI-based prize management, resulting in a 50% higher engagement rate during 618 live sessions.
2.2 AI Chatbots for Instant Customer Support
Real-time AI chatbots respond to questions during live streams, from product details to purchase guidance. This enhances the shopping experience and reduces friction for overseas brands entering China.
3. Conversion Optimization Through AI Insights
3.1 Dynamic Cross-Selling and Upselling
AI suggests complementary products in real-time during live sessions, increasing basket size. An Italian gourmet brand highlighted pairing options for festive gift sets, boosting average order value by 25%.
3.2 Automated Incentive Triggers
AI can provide timely discounts or promotions to viewers showing hesitation to purchase. This reduces cart abandonment and drives higher sales during 618.
4. Multi-Channel Campaign Management
4.1 SaaS Dashboard Integration
AI live commerce platforms allow overseas brands to manage inventory, performance metrics, and content across multiple channels efficiently.
4.2 Streamlined Multi-Session Management
Automation enables simultaneous live sessions on different platforms while maintaining consistent messaging, essential for high-volume 618 campaigns.
Case Study: A Swedish Baby Care Brand Acquires New Customers with 618 AI Live Commerce
A Swedish baby care brand entering China struggled with low acquisition rates in previous festive campaigns. By adopting AI live commerce:
- Audience segmentation targeted parents in high-potential cities.
- Gamified promotions and AI chatbots maintained high engagement.
- Multi-platform broadcasts ensured maximum reach.
Over two months of 618 live-streaming, the brand increased new customer acquisition by 62%, reduced marketing cost per acquisition by 30%, and built a loyal seasonal shopper base.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
