(Source: https://pltfrm.com.cn)
Introduction
Customer loyalty in China is closely tied to perceived value, convenience, and brand engagement. Overseas brands entering China often struggle with retention, especially when competing with established local players. Bundled pricing packages provide an effective solution by offering more value, creating repeat purchase incentives, and enhancing overall brand experience. Our agency’s decade-long experience in China market localization shows that bundles are not just a short-term sales tactic—they are a strategic tool for long-term growth.
1. Bundles as a Loyalty-Building Tool
1.1 Rewarding Repeat Purchases
Offer bundles as part of a loyalty program, incentivizing customers to buy again. For instance, a European cosmetic brand provided an exclusive “bundle upgrade” for returning customers, increasing retention and engagement.
1.2 Creating Subscription-Based Bundles
Introduce subscription bundles for products that require replenishment. A health supplement brand offered monthly bundles at a reduced rate, ensuring consistent customer retention and lifetime value.
2. Enhancing Perceived Value Through Packaging
2.1 Premiumized Bundles
Design visually appealing bundles with branded packaging. For a Japanese tea brand, a bundle including seasonal tea leaves and a tea set with festive packaging enhanced the perceived value and encouraged gifting.
2.2 Bundles for Gifting Occasions
Align bundles with cultural events like Mid-Autumn Festival or Lunar New Year. A European chocolate brand offered gift-oriented bundles, boosting engagement and brand visibility through culturally relevant marketing.
3. Platform-Driven Bundle Optimization
3.1 Automated Bundle Suggestions
Use SaaS tools on Chinese e-commerce platforms to automatically suggest bundles based on browsing behavior. This creates personalized recommendations, increasing conversion rates and cross-selling effectiveness.
3.2 Social Media Campaigns for Bundles
Leverage WeChat Mini Programs and Douyin live streams to showcase bundle benefits. Engaging influencers to highlight deals encourages social sharing and builds brand awareness in key Chinese consumer segments.
4. Continuous Improvement Through Consumer Insights
4.1 Feedback Loop Integration
Collect customer feedback on bundle preferences, perceived savings, and product satisfaction. Use these insights to adjust future bundles and promotions to better meet consumer expectations.
4.2 Iterative Testing of Bundle Configurations
Experiment with different product combinations, pricing tiers, and promotional messaging to find the most effective bundles. Insights from testing can help optimize both sales performance and customer satisfaction.
Case Study: Japanese Health Supplement Brand Improves Retention with Bundled Packages
A Japanese health supplement brand entering China faced low repeat purchase rates due to perceived high costs. We implemented a monthly subscription bundle, combining core supplements with complementary wellness products at a discounted rate. Bundles were promoted on Tmall and Douyin with clear messaging about monthly savings.
Within six months, repeat purchase rates increased by 40%, overall sales grew by 25%, and customer lifetime value improved significantly. The brand established a loyal consumer base, with subscription bundles contributing to sustained revenue growth in China.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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