(Source: https://pltfrm.com.cn)
Introduction
For overseas brands, pricing strategy can make or break market entry success in China. Bundled offers provide a mechanism to increase order values, reduce cart abandonment, and boost revenue while appealing to Chinese consumers’ love for perceived savings. Our agency has over a decade of experience helping overseas brands localize in China, and we’ve observed that intelligently structured bundles enhance both short-term revenue and long-term brand loyalty.
1. Creating Attractive Bundles to Drive Sales
1.1 Combining Best-Sellers with New Products
Pairing popular items with new products introduces Chinese consumers to less-known SKUs while leveraging the trust in flagship products. For example, a European snack brand bundled a top-selling chocolate bar with a new flavor to increase exposure and trial adoption.
1.2 Limited-Time Seasonal Bundles
Align bundles with festivals or events, such as Singles’ Day or Lunar New Year. A skincare bundle released during Double 11 featuring festive packaging increased perceived value and drove a sense of urgency, motivating immediate purchases.
2. Pricing Models to Encourage Larger Orders
2.1 Tiered Discounts for Bulk Purchase
Offer incremental discounts for higher-value bundles to encourage larger baskets. For instance, a home fragrance brand provided a 10% discount for a two-item bundle and 20% for a three-item bundle, increasing average order value by 35%.
2.2 Cross-Category Bundling
Combine products across categories to boost overall sales. A fashion brand paired accessories with apparel bundles, allowing customers to complete outfits in a single purchase and improving overall transaction value.
3. Platform Integration for Bundled Promotions
3.1 Leveraging E-Commerce Tools
Integrate bundles with platform-specific SaaS tools, such as Tmall’s “Smart Bundling” function, to dynamically suggest related products to shoppers, improving cross-selling opportunities and conversion rates.
3.2 Social Media Amplification
Promote bundled offers on WeChat, Xiaohongshu, and Douyin to leverage social proof. User-generated content highlighting bundle benefits increases visibility and drives organic engagement, supporting brand localization efforts.
4. Measuring Bundle Performance and Optimizing Offers
4.1 Key Metrics Tracking
Monitor sales volume, conversion rate, and average order value per bundle. Use these insights to adjust pricing, product combinations, and marketing tactics to continuously improve ROI.
4.2 A/B Testing Bundles
Run tests with different bundle configurations, pricing tiers, and promotional messages to identify the most effective strategy. Insights from A/B tests can guide future bundle creation and promotional campaigns.
Case Study: North American Snack Brand Increases Basket Size with Bundled Promotions
A North American snack brand entering China struggled to increase average order value. We implemented a strategy pairing top-selling chocolate with seasonal items and cross-category snacks. Bundles were promoted on JD and Xiaohongshu with clear “save up to 20%” messaging.
After four months, average order value increased by 28%, repeat purchase rate grew by 15%, and engagement on social platforms doubled, establishing stronger brand recognition among Chinese consumers.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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