(Source: https://pltfrm.com.cn)
Introduction
In 2025, live commerce continues to reshape how consumers discover and purchase products in China, with agencies playing a central role in orchestrating successful livestream campaigns. For overseas brands, selecting experienced partners that can navigate complex platform ecosystems, influencer networks, and production challenges is key to maximizing return on investment. This article highlights leading agency types and what each brings to the table.
1. Agency Models & Capabilities
1.1 Multi‑Channel Networks (MCNs)
- MCNs like Qianxun Group operate broad influencer ecosystems with access to top livestreamers capable of driving massive audience engagement.
- These networks often offer training, campaign integration, and cross‑platform management.
1.2 Category‑Focused Specialists
- Some agencies specialize in niche segments like beauty, fashion, or consumer goods, tailoring messaging and hosts according to product category dynamics.
- Expertise in a specific vertical can improve conversion efficiency due to deeper audience insights.
2. Influencer Recruitment & Talent Development
2.1 Established Hosts
- Top agencies connect brands with experienced livestream hosts who have proven ability to command attention and convert viewers into buyers.
- These hosts often have loyal follower bases as well as recognized credibility within their categories.
2.2 Emerging Talent Cultivation
- Agencies also cultivate rising livestream talent, training them in product presentation, audience engagement, and on‑stream selling psychology.
- This dual focus on established and emerging talent widens opportunities for brands of all sizes.
3. Brand Support Services
3.1 Creative Content Production
- Agencies often provide full content support — from script writing and visual assets to on‑screen presentation guidance.
- This ensures that even complex product features are communicated clearly and attractively.
3.2 Promotional Campaign Strategy
- Live commerce agencies design promotional calendars, pre‑live marketing, and incentives such as limited‑time offers or exclusive bundles.
- Strategic planning can dramatically improve viewer anticipation and participation.
4. Analytics & Technology Integration
4.1 Data‑Driven Insights
- Analytics tools help agencies monitor viewer metrics, sales attribution, and audience retention throughout live sessions.
- These insights are central to refining future streams and optimizing talent and content pairings.
4.2 E‑Commerce Platform Integration
- Top partners integrate live sessions seamlessly into e‑commerce ecosystems like Taobao Live and Douyin commerce, ensuring a frictionless path to purchase.
- This integration supports conversion tracking and attribution for more precise ROI evaluation.
Case Study: Beauty Brand Scales with Category‑Focused Live Stream Agency
A European beauty brand engaged an agency known for its expertise in skincare and cosmetics livestreams. The agency implemented weekly themed broadcasts with product demonstrations, beauty tips, and limited‑edition offers, resulting in a 60% uplift in conversion rates and a 35% increase in follower growth on key Chinese commerce platforms.
Conclusion
Choosing the right live commerce agency can transform overseas brands’ performance in China’s highly dynamic e‑commerce ecosystem. Prioritize partners with multi‑platform integration, talent networks, creative capability, and analytics expertise to achieve sustained sales growth and deeper consumer engagement.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well‑known Chinese internet e‑commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e‑commerce platform for you. Search PLTFRM for a free consultation!
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