(Source: https://pltfrm.com.cn)
Introduction
China’s video advertising ecosystem continues to evolve rapidly, driven by short‑form dominance, immersive technology, and AI‑powered personalization. For overseas brands seeking measurable performance and deep consumer engagement, understanding the distinctive strengths of leading video platforms is key to success this year.
1. Douyin — Leadership in Short‑Form Ad Performance
1.1 Viral Reach and Algorithmic Targeting
Expansion of algorithmic feeds on Douyin ensures that creative, relevant video content reaches users with high engagement potential. Brands that align with local consumption patterns benefit from rapid scale and visibility.
1.2 Commerce‑Linked Video Conversions
Douyin’s in‑feed shopping tags, product links, and livestream integrations make it a conversion‑centric video platform. Advertisers can measure sales impact directly within the app, enhancing performance confidence.
1.3 Interactive Ad Tools
Innovations like swipe‑up features, dynamic CTAs, and integrated microsites elevate user interaction and conversion paths — driving performance gains for overseas brands.
2. Xiaohongshu — Community‑Led Visual Discovery
2.1 Lifestyle‑Focused Video Advertising
Xiaohongshu strengthens brand affinity by presenting video content in lifestyle contexts. Users engage with the platform for recommendations and product insights, making it effective for high‑trust reach.
2.2 Search‑Enabled Video Discovery
Video ads also appear alongside search results, connecting user intent with visual content. This dual format improves relevancy and conversion potential.
2.3 Influencer‑Amplified Video Reach
Collaborating with local influencers (KOLs) amplifies reach and boosts credibility — vital for lifestyle and premium categories.
3. Long‑Form Content Networks for Brand Depth
3.1 Tencent Video:
Premium long‑form content attracts loyal viewers, making it ideal for deeper storytelling and brand positioning.
3.2 Xigua Video:
A more diversified video library supports varied audience segments and longer engagement sessions.
3.3 Content Sponsorship & Brand Visibility
Branded integrations within popular series or featured content on these platforms create powerful touchpoints that build awareness beyond quick scrolls.
4. Advanced Format Trends for Competitive Edge
4.1 AI‑Driven Creative Personalization
AI advertising innovations allow dynamic adaptation of video elements based on user preferences, significantly enhancing performance.
4.2 Immersive & Interactive Videos
Augmented reality and interactive video features give users memorable, hands‑on experiences that increase engagement and conversion.
4.3 Data‑Backed Iteration
Real‑time performance data enables rapid optimization of video ads, ensuring campaigns are always improving and aligned with KPIs.
Case Study: Canadian FMCG Brand’s Cross‑Platform Video Strategy
A Canadian fast‑moving consumer goods company adopted a mix of short‑form video ads on Douyin and lifestyle video stories on Xiaohongshu. Coupled with long‑form sponsored content on Tencent Video, the campaign drove a 52% growth in engagement and lifted online sales by 27% in just three months.
Conclusion
China’s video ad ecosystem in 2026 is characterized by a diverse array of platforms and innovative formats. Overseas brands that understand platform strengths, user behavior, and creative best practices will maximize both brand impact and conversion performance.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well‑known Chinese internet e‑commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e‑commerce platform for you. Search PLTFRM for a free consultation!
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