(Source: https://pltfrm.com.cn)
Introduction
The post-pandemic period has transformed Chinese consumer habits, with new priorities emerging around convenience, health, and digital engagement. Overseas brands must understand these shifts to create relevant strategies and connect with consumers effectively. This article explores key behavioral trends and actionable insights for market entry.
1. Increased Emphasis on Health and Wellness
1.1 Health-Focused Purchases
Consumers prioritize products and services that promote physical and mental well-being. Overseas brands can introduce health-conscious offerings, such as functional foods, supplements, or fitness solutions.
1.2 Hygiene and Safety Awareness
Hygiene practices have become central to purchase decisions. Brands can highlight safety certifications, sanitation measures, and contactless options to build trust.
1.3 Digital Health Solutions
Telemedicine, fitness apps, and wearable devices are increasingly adopted. Offering integrated digital health experiences helps overseas brands align with modern lifestyle trends.
2. Acceleration of Digital Engagement
2.1 Online Shopping Preference
Consumers continue to favor e-commerce over physical retail. Brands should optimize digital storefronts, mobile apps, and seamless payment options.
2.2 Virtual Experiences
Virtual try-ons, AR/VR demos, and interactive content drive engagement. Integrating immersive digital tools allows overseas brands to enhance user experience.
2.3 Live-Streaming Influence
Live commerce has surged as a primary channel for product discovery. Partnering with reputable influencers or platforms can increase brand visibility and sales.
3. Value-Conscious and Informed Purchases
3.1 Price-Quality Balance
Consumers increasingly compare products and seek value-driven options. Brands should emphasize quality features while maintaining competitive pricing.
2.2 Research-Oriented Decision Making
Before purchasing, consumers conduct extensive online research and rely on reviews. Ensuring detailed product information, tutorials, and testimonials improves purchase confidence.
3.3 Loyalty and Rewards
Reward programs encourage repeat engagement. Implementing points, cashback, or subscription models helps retain consumers in a competitive market.
4. Localized Preferences and Experiences
4.1 Regional Nuances
Consumption patterns vary across cities and regions. Tailoring offerings to local tastes, trends, and cultural preferences increases relevance.
4.2 Community Engagement
Consumers value brands that actively engage with local communities. Social campaigns, CSR initiatives, or localized promotions foster deeper connections.
Case Study: French Skincare Brand
A French skincare company launched a post-pandemic campaign in Shanghai emphasizing hygiene, immunity, and digital consultations. Through live-stream demos and influencer collaborations, the brand increased online sales by 80% within three months. Tailored rewards and regional promotions further strengthened customer loyalty.
Conclusion
Post-pandemic consumer behavior in China emphasizes health, digital engagement, informed decision-making, and localized experiences. Overseas brands that adapt to these trends can achieve stronger market resonance and growth.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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