(Source: https://pltfrm.com.cn)
Chinese New Year is one of the most significant shopping seasons in China, offering global brands on JD.com a prime opportunity to boost sales and engage with consumers. This guide outlines strategies to effectively leverage this festive period for your brand.
Cultural Sensitivity
Approach the Chinese New Year with cultural sensitivity, understanding its traditions and incorporating relevant themes into your sales campaign.
Early Promotion Planning
Plan your promotions early to account for the increased demand and to ensure timely delivery before the holiday rush.
Special Holiday Offers
Design special offers tailored to the Chinese New Year, such as festive discounts, bundle deals, or limited-edition products.
Eye-Catching Creatives
Use festive and eye-catching creatives in your marketing materials that reflect the jubilant spirit of the Chinese New Year.
Limited-Time Discounts
Offer limited-time discounts to create a sense of urgency and encourage customers to make purchases before the New Year.
Gift Guides
Create gift guides featuring your products as ideal Chinese New Year presents, showcasing their suitability for gifting.
Cross-Platform Promotion
Promote your Chinese New Year sales across multiple platforms, including social media, email newsletters, and your JD.com storefront.
Loyalty Program Tie-Ins
Tie your sales promotions into your brand’s loyalty program, rewarding loyal customers with exclusive benefits during the Chinese New Year.
Collaborations for Enhanced Reach
Collaborate with other brands or influencers to expand the reach of your Chinese New Year sales campaign.
Stock Management
Manage your inventory carefully to meet the increased demand without overestimating and risking overstocking.
Customer Service Preparedness
Ensure your customer service team is prepared for the holiday season, with extended hours or additional staff if necessary.
Post-Holiday Follow-Up
Follow up with customers after the Chinese New Year to gather feedback and continue building relationships post-holiday rush.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
