(Source: https://pltfrm.com.cn)
Gift-with-purchase promotions are an effective marketing strategy for global brands on JD.com to increase sales and customer satisfaction. This guide explores how to create and execute gift-with-purchase promotions that delight consumers and drive revenue.
Selecting the Right Gift
Choose a gift that complements the purchased product and appeals to your target audience. The gift should add value and enhance the overall shopping experience.
Determining Eligibility
Set clear eligibility criteria for your promotion, such as a minimum purchase amount or specific products that qualify for the gift.
Promotional Timing
Schedule your gift-with-purchase promotion during peak shopping seasons, holidays, or special events to maximize its impact.
Clear Offer Communication
Communicate the details of your promotion clearly, ensuring customers understand what they need to do to receive the gift.
Highlighting Gift Value
Highlight the value and usefulness of the gift to entice customers and show the added benefit of participating in the promotion.
Limited Quantity Strategy
Consider limiting the quantity of gifts to create a sense of scarcity and urgency, encouraging quicker customer action.
Cross-Promotion on Channels
Promote your gift-with-purchase offer across various channels, including social media, email campaigns, and your JD.com store page.
Packaging and Presentation
Ensure the gift is well-presented and packaged, as this contributes to the perceived value and customer experience.
Legal Compliance
Ensure your promotion complies with all relevant laws and regulations, including advertising standards and gift-giving policies in China.
Measuring Promotional Impact
Track and measure the impact of your gift-with-purchase promotion on sales, customer engagement, and overall campaign success.
Customer Feedback Collection
Collect customer feedback after the promotion to gauge satisfaction with the gift and gather insights for future marketing efforts.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
