(Source: https://pltfrm.com.cn)
A well-planned promotional calendar is essential for international sellers on JD.com to capitalize on seasonal trends, holidays, and special events. This guide outlines how to create and utilize a promotional calendar for your brand.
Understanding Key Shopping Seasons
Identify the key shopping seasons in China, such as the pre-Summer and Winter sales, to plan your promotions accordingly.
Holidays and Festivals
Take note of important Chinese holidays and festivals, including Chinese New Year, Mid-Autumn Festival, and Double 11, which are prime times for promotional activities.
Creating a Promotional Calendar
Develop a calendar that maps out your promotional activities, including sales, discounts, and special offers, in relation to key dates and events.
Strategic Timing
Plan your promotions to start just before peak shopping periods to capture consumer interest and maximize sales.
Pre-Season Promotions
Launch pre-season promotions to build hype and anticipation for upcoming seasonal collections or major sales events.
Post-Season Deals
Offer post-season deals to clear out inventory and make room for new products, incentivizing purchases from consumers looking for discounts.
Exclusive Online Events
Create exclusive online events, such as flash sales or virtual product launches, to engage customers and drive traffic to your JD.com store.
Coordinated Marketing Campaigns
Align your promotional calendar with your overall marketing campaigns to ensure a cohesive brand message and strategy.
Promotion Teasers
Use teasers and build-up to create excitement for upcoming promotions, encouraging customers to stay engaged with your brand.
Customer Alerts and Reminders
Set up customer alerts and reminders for promotions to keep them informed and prompt them to take action during sales events.
Adjusting Based on Performance
Monitor the performance of your promotions and adjust your promotional calendar in real-time based on customer response and sales data.
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