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Acquiring new customers is vital for international sellers on JD.com to grow their business in the Chinese market. This guide offers strategic approaches to attract and engage new consumers.
Market Research and Targeting
Conduct in-depth market research to identify your target customer segments and understand their preferences, behaviors, and pain points.
Competitive Analysis
Analyze your competitors to identify gaps in the market and opportunities where your products can excel.
Influencer Partnerships
Collaborate with influencers and KOLs who can endorse your products to their followers, expanding your reach and credibility.
Search Engine Optimization (SEO)
Optimize your product listings and store presence with SEO best practices to improve visibility and attract organic traffic.
Paid Advertising
Invest in paid advertising on JD.com and other platforms to reach potential customers who are actively searching for products like yours.
Content Marketing
Create engaging content such as blog posts, videos, and social media updates that provide value and attract customers interested in your product category.
Social Media Engagement
Build a strong presence on social media platforms popular in China, engaging with users and sharing content that resonates with your target audience.
Limited-Time Offers and Promotions
Run limited-time offers, discounts, and promotions to create a sense of urgency and encourage potential customers to make a purchase.
Email Marketing
Develop an email marketing strategy to nurture leads and keep subscribers informed about new products, offers, and brand news.
Cross-Border Collaborations
Seek cross-border collaborations with other brands or platforms to introduce your products to a wider audience.
Customer Referrals and Loyalty Programs
Encourage satisfied customers to refer new clients through loyalty programs or referral incentives, leveraging word-of-mouth marketing.
Analytics and Performance Tracking
Utilize analytics to track the success of your customer acquisition strategies and make data-driven adjustments to improve effectiveness.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
