(Source: https://pltfrm.com.cn)
Search Engine Optimization (SEO) is vital for international sellers on JD.com to increase product visibility and attract more customers. This guide covers the best practices for optimizing your product listings for search on JD.com.
Keyword Research
Conduct thorough keyword research to identify the terms Chinese consumers are using to search for products like yours on JD.com.
Product Title Optimization
Include your primary keywords in the product title, ensuring it is descriptive and accurately reflects the product’s features.
Meta Descriptions
Write compelling meta descriptions that include your keywords and encourage users to click through to your product listings.
High-Quality Content
Create informative and engaging product descriptions with a natural integration of keywords to provide value to users and search engines.
Image SEO
Optimize images with descriptive file names and alt tags that include relevant keywords to improve searchability in image searches.
Mobile Optimization
Ensure your product listings are mobile-friendly, as a significant portion of JD.com’s traffic comes from mobile devices.
Internal Linking
Use internal linking to connect related products and categories, helping users navigate your store and improving SEO ranking.
External Link Building
Acquire high-quality backlinks from reputable websites to enhance your store’s credibility and search engine ranking.
Product Reviews
Encourage customers to leave reviews, as positive product reviews can improve your listings’ SEO and conversion rates.
Regular Updates
Keep your product listings fresh with regular updates to maintain relevance and improve search engine rankings.
Analytics and Performance Tracking
Monitor your SEO performance using analytics tools provided by JD.com to identify areas for improvement and measure the success of your SEO efforts.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
