(Source: https://pltfrm.com.cn)
High-quality product photography is crucial for global sellers on JD.com to attract Chinese consumers and stand out in the competitive e-commerce landscape. This guide offers valuable tips for capturing the best product images.
Use of Natural Light
Whenever possible, utilize natural light to create a realistic and appealing look for your products, avoiding harsh shadows and unflattering lighting conditions.
White Background
Adhere to JD.com’s guidelines by using a plain white background for your photos to keep the focus on the product and maintain a clean, professional appearance.
High-Resolution Images
Ensure your images are high-resolution to display well on all devices, allowing customers to see fine details and product features clearly.
Multiple Angles
Provide photos from multiple angles to give customers a comprehensive view of the product, including front, back, side, and top views as appropriate.
Close-Up Shots
Incorporate close-up shots to highlight intricate details, textures, and materials of the product, which can be particularly important for fashion, jewelry, and electronics.
Lifestyle Images
Include lifestyle images that showcase the product in use or in a real-world setting to help customers envision how it fits into their lives.
Consistent Style
Maintain a consistent style and composition across all your product photos for a cohesive brand appearance and a streamlined shopping experience.
Avoid Clutter
Keep the background and surroundings uncluttered to prevent distractions and keep the customer’s focus on the product itself.
Product Sizing
Clearly display the product’s size or include a reference object to give customers a sense of scale, which is especially important for fashion items and accessories.
Image Editing
Use image editing tools to adjust lighting, contrast, and color, but avoid overly editing or altering the product’s appearance to maintain authenticity.
Compliance with JD.com Standards
Ensure all product photos comply with JD.com’s photography standards regarding image size, format, and content to optimize visibility and searchability on the platform.
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