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JD.com’s analytics tools empower international sellers with the data they need to make informed decisions and optimize their e-commerce strategies in the Chinese market. This guide explores the suite of analytics tools available to international sellers on JD.com.
Sales Performance Analytics
Track sales performance over time, including revenue, order volume, and conversion rates, to identify trends and areas for improvement.
Customer Behavior Analysis
Analyze customer behavior on your storefront, including page views, click-through rates, and average session duration, to understand customer engagement.
Product-Level Insights
Gain insights at the product level, including best-sellers, underperforming items, and inventory status, to make informed stocking decisions.
Traffic Sources and Attribution
Understand where your traffic is coming from and how different channels contribute to sales, allowing for better allocation of marketing resources.
Search Keyword Analysis
Leverage search keyword analysis to identify popular search terms used by customers and optimize product titles and descriptions for better visibility.
Customer Demographics
Examine customer demographics to better understand your target audience, including age, gender, and geographic location.
Marketing Campaign Effectiveness
Measure the effectiveness of your marketing campaigns, including promotions and advertisements, by tracking their impact on sales and customer engagement.
Competitive Analysis
Conduct competitive analysis to benchmark your performance against competitors and identify opportunities for differentiation.
Customer Feedback Analysis
Analyze customer reviews and feedback to gather insights into product performance and customer satisfaction, informing product development and improvement.
Trend Prediction and Forecasting
Utilize predictive analytics to forecast market trends and consumer demand, enabling you to prepare for upcoming seasons and events.
Data Integration and Custom Reporting
Integrate data from various sources and generate custom reports to align with your specific business needs and analytical goals.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
