(Source: https://pltfrm.com.cn)
Introduction
Entering China’s cross‑border e‑commerce market via Tmall Global demands not only strong branding and quality products but also strict adherence to platform rules. One critical compliance area is the list of products that are prohibited from sale. Missteps here can lead to order cancellations, penalties, or even platform bans.
1. Goods Restricted by Chinese Customs
1.1 Safety Risks Items
Items classified as hazardous (e.g., flammable liquids, corrosive materials) are broadly restricted from import and e‑commerce listings due to transport and safety laws. Platform algorithms and customs inspections will block or confiscate such goods.
1.2 Quarantine and Biosecurity Restrictions
Live animals, plants, seeds, and biological materials fall under strict import restrictions due to risks of pests and diseases. Unless pre‑approved with quarantine certificates, these items are prohibited.
2. Sensitive Consumer Goods
2.1 Batteries and Electronics
Products with built‑in batteries, lithium‑ion cells, or sensitive electronics often trigger stricter customs scrutiny and can be disallowed if documentation is incomplete.
2.2 Powders and Nutritional Supplements
Goods containing powders — including some supplements and baby formula — may be treated as sensitive or prohibited unless they comply with specific import standards.
3. Illegal or Misclassified Products
3.1 Drugs and Controlled Substances
Any narcotic or controlled medical substance prohibited under Chinese law cannot be listed on Tmall Global without specific import licenses.
3.2 Counterfeit or Infringing Goods
Platforms enforce intellectual property protections, actively removing products that infringe patents, trademarks, or copyrights — a key priority to protect consumer trust.
4. Items Considered Unsuitable for Platform Commerce
4.1 Content Against Public Interest
According to Tmall Global’s user terms, goods that violate public morals or are unsuitable for sale per platform policies are prohibited. This can include unclear or objectionable categories.
4.2 Platform‑Defined Sensitivities
Platforms may define additional “sensitive” goods categories — like products related to religion or unusual goods that complicate shipping — which could be blocked or require special compliance steps.
Case Study:
A North American health supplement brand once tried listing a powder‑based wellness product. Because of powder classification under sensitive goods rules, the listing failed to clear customs. After reformulating to meet specific ingredient and packaging requirements and securing documentation for compliance, the product was successfully approved and shipped.
Conclusion
Avoiding prohibited categories on Tmall Global is foundational to successful listing and sustained growth in China’s cross‑border e‑commerce market. Overseas brands should conduct compliance checks early to avoid costly mistakes and build a trusted presence.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well‑known Chinese internet e‑commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e‑commerce platform for you. Search PLTFRM for a free consultation!
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