(Source: https://pltfrm.com.cn)
Introduction
For overseas brands entering China, acquiring new customers efficiently is critical. By creating audiences modeled on existing high-value users, brands can extend reach to similar potential buyers, increasing engagement, conversions, and return on investment.
1. Identifying Key Customer Attributes
1.1 Demographics and Interests
- Method: Analyze top customers’ age, gender, location, and interests to create a profile template.
- Benefit: Provides a foundation for finding new potential buyers who share similar traits.
1.2 Online Behavior Analysis
- Approach: Track browsing, engagement, and purchasing behavior across platforms.
- Result: Highlights patterns that inform effective modeled audience creation.
2. Deploying Modeled Audiences
2.1 Platform Integration
- Technique: Apply modeled audiences across Douyin, Tmall, WeChat, and Xiaohongshu for maximum reach.
- Outcome: Ensures consistent targeting and engagement across all key touchpoints.
2.2 Audience Expansion
- Strategy: Use layered targeting techniques to refine modeled groups and include new high-potential consumers.
- Impact: Expands the customer base efficiently without diluting targeting relevance.
3. Optimizing Engagement and Conversion
3.1 Performance Analytics
- Method: Continuously analyze engagement metrics, CTR, and conversion rates to adjust audience models.
- Benefit: Keeps campaigns responsive to shifting trends and behaviors.
3.2 Predictive Adjustments
- Approach: Use predictive insights to prioritize segments most likely to convert in future campaigns.
- Result: Maximizes ROI and reduces wasted ad spend.
4. Case Study: European Health Supplement Brand
An overseas health supplement brand in Shenzhen implemented modeled audiences on WeChat and JD based on their most loyal customers. Targeted campaigns to these segments led to a 49% increase in new customer acquisition and improved overall conversion rates by 33% over a three-month period.
Conclusion
Modeled audience strategies empower overseas brands to grow efficiently in China. By identifying key customer traits, deploying audience models across platforms, and continuously refining segments, brands can reach potential buyers with precision and achieve measurable success.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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