(Source: https://pltfrm.com.cn)
Introduction
Identifying and reaching new customers who closely resemble existing buyers is a powerful way for overseas brands to scale in China. By leveraging modeled audience strategies, companies can increase relevance, drive engagement, and optimize advertising spend across digital platforms.
1. Profiling Your Core Customers
1.1 Behavioral and Transactional Analysis
- Method: Examine purchase history, engagement behavior, and content interactions to define top-performing customer profiles.
- Benefit: Pinpoints the attributes most correlated with high conversion and brand loyalty.
1.2 Segmentation Across Channels
- Approach: Analyze consumer behavior across multiple platforms to identify consistent patterns.
- Result: Ensures audience models are robust and representative of true high-value segments.
2. Building Targeted Lookalike Groups
2.1 Algorithmic Matching
- Technique: Leverage platform algorithms to locate users with similar characteristics to top customers.
- Outcome: Expands reach to audiences most likely to engage and purchase.
2.2 Layered Targeting
- Strategy: Combine modeled audiences with interest, location, and behavior filters for precise targeting.
- Impact: Enhances engagement rates and reduces wasted impressions.
3. Enhancing Campaign Effectiveness
3.1 Continuous Monitoring
- Method: Track engagement, conversions, and ad spend performance to refine audience models in real time.
- Benefit: Maintains targeting relevance and ensures campaign efficiency.
3.2 Adaptive Creative Messaging
- Approach: Tailor messaging for modeled audiences based on predicted preferences and engagement patterns.
- Result: Increases CTRs and conversion rates by aligning content with user expectations.
4. Case Study: European Premium Skincare Brand
An overseas skincare company in Shanghai created modeled audiences on WeChat and Xiaohongshu based on their top-spending customers. Through targeted campaigns to these segments, the brand increased new customer acquisition by 52% and boosted average order value by 18% over three months.
Conclusion
Lookalike audience strategies allow overseas brands to scale efficiently in China’s digital ecosystem. By leveraging predictive modeling and precise targeting, brands can reach potential high-value consumers, optimize ad spend, and drive measurable growth.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
