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Introduction
Behind every successful Double 11 campaign is flawless execution in operations, logistics, and customer service. Overseas brands that integrate preparation, compliance, and risk management achieve superior outcomes. This article shares actionable steps to operationalize your Double 11 strategy.
1. Forecast demand accurately
1.1 Use historical data and trend analysis.
Predict order volumes and stock needs based on previous years and platform insights. Accurate forecasting reduces stockouts or overstocking.
1.2 Coordinate with suppliers and warehouses.
Align production, cross-border shipping, and domestic fulfillment to meet peak demand efficiently.
2. Ensure compliance and platform readiness
2.1 Follow platform rules closely.
Understand advertising restrictions, promotion regulations, and product listing requirements for Tmall, JD, and others.
2.2 Address legal and data requirements.
Ensure all promotions, discounts, and data collection comply with local regulations like PIPL to avoid penalties.
3. Scale customer support
3.1 Prepare for high inquiry volumes.
Increase staffing, AI chat support, and hotline availability to manage spikes.
3.2 Provide clear and proactive communication.
Share delivery updates, product guidance, and return policies to maintain customer satisfaction.
4. Monitor live performance
4.1 Track real-time sales and engagement metrics.
Dashboards for conversions, traffic, and customer behavior allow rapid adjustments.
4.2 Adjust promotions and inventory dynamically.
Respond to demand fluctuations to maximize revenue and maintain customer trust.
5. Conduct post-event review
5.1 Analyze successes and failures.
Identify high-performing campaigns, channels, and offers to guide future planning.
5.2 Document learnings and best practices.
Create operational checklists, SOPs, and marketing playbooks for continuous improvement.
Case Study
A Scandinavian home goods brand prepared for Double 11 with pre-staged inventory in bonded warehouses and an expanded customer support team. Real-time dashboards allowed them to shift stock and adjust promotions dynamically. Despite unexpected order surges, delivery remained on time, complaints stayed under 1%, and repeat customer rates increased significantly, demonstrating operational excellence.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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