(Source: https://pltfrm.com.cn)
Introduction
As live streaming dominates the Chinese digital landscape, overseas brands must create captivating experiences to stand out. AI-powered filters for user-generated live content allow brands to make streams visually engaging while encouraging real-time interaction. This article outlines practical methods to leverage AI filters to enhance participation and strengthen brand-consumer connections.
1. Personalizing Viewer Experiences
1.1 Dynamic Facial Enhancements
Implementation: Apply AI filters that adjust in real time to viewers’ expressions or facial features, creating entertaining effects.
Advantage: Personalization keeps audiences engaged longer, increasing the likelihood of interaction and conversion.
1.2 Tailored Visual Effects
Strategy: Customize filters to suit local trends, seasonal events, or audience demographics.
Benefit: Targeted visuals resonate more effectively with viewers, building stronger emotional connections with overseas brands.
2. Encouraging Real-Time Engagement
2.1 Viewer-Triggered Animations
Technique: Enable filters to activate when users comment, like, or share the live content.
Impact: This creates a playful and interactive environment, motivating viewers to actively participate.
2.2 Gamification Features
How-to: Introduce rewards, badges, or mini-challenges tied to filter interactions.
Outcome: Gamified experiences enhance user retention and increase the potential for spontaneous purchases.
3. Amplifying Brand Recall
3.1 Branded Augmented Reality
Implementation: Overlay logos, product imagery, or campaign themes within AI filters.
Result: Viewers are repeatedly exposed to branding, increasing recall and reinforcing identity throughout the live session.
3.2 Shareable Visual Moments
Method: Allow users to capture moments enhanced by AI filters and share them on social media.
Effect: This organic amplification drives awareness, engagement, and potential leads for the brand.
4. Case Study: Japanese Tea Brand on Douyin
A Japanese tea company applied AI filters during live streams that transformed viewers’ faces into animated tea characters. The interactive effects encouraged sharing and commenting, resulting in a 42% increase in engagement and a 30% boost in orders. By combining entertainment with brand storytelling, the campaign successfully deepened consumer connection in the Chinese market.
Conclusion
AI-powered filters transform user-generated live content into an engaging, interactive, and memorable experience for Chinese consumers. Overseas brands can leverage these tools to enhance participation, amplify brand visibility, and drive conversions.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
