(Source: https://pltfrm.com.cn)
Introduction
China’s education sector is a rapidly growing and diverse market. For overseas brands, success requires understanding local consumer preferences, learning behaviors, and platform usage patterns. Qualitative research methods provide actionable insights to design offerings that resonate with students and parents.
1. Observing Learning Behaviors
1.1 Classroom & Online Learning Observation
Method: Track student engagement in both physical classrooms and online platforms.
Benefit: Reveals which teaching approaches and digital tools are most effective.
1.2 Engagement Patterns Analysis
Approach: Analyze how students interact with assignments, quizzes, and video content.
Outcome: Identifies features that drive retention and learning outcomes.
2. Expert Consultations
2.1 Educator Insights
Method: Interview teachers, tutors, and educational consultants for their perspectives on curriculum and technology adoption.
Advantage: Ensures offerings align with teaching practices and local regulations.
2.2 Regulatory & Policy Guidance
Approach: Consult local education experts to navigate regulations, licensing, and compliance.
Outcome: Reduces market entry risks and ensures long-term operational success.
3. Focus Groups for Product Refinement
3.1 Interactive Modules Testing
Strategy: Test learning apps and digital resources with students to measure engagement and usability.
Benefit: Optimizes content and interface design based on real user feedback.
3.2 Value Perception Evaluation
Technique: Gather feedback on pricing, subscription models, and perceived benefits.
Outcome: Supports pricing strategy, marketing messaging, and positioning.
4. Case Study: Canadian STEM Education Platform
A Canadian STEM platform conducted observational studies, expert consultations, and student focus groups to adapt its content for China. By integrating local curriculum requirements and creating interactive modules in Mandarin, the platform achieved a 70% higher course completion rate compared to its global benchmark.
Conclusion
Overseas brands entering China’s education sector benefit from structured qualitative research. Observing learning behaviors, consulting experts, and conducting focus groups ensures offerings are relevant, effective, and aligned with local expectations.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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