(Source: https://pltfrm.com.cn)
Introduction
The entertainment sector in China is constantly evolving, with audiences quickly shifting preferences across streaming, live events, and gaming. For overseas brands, understanding these dynamics through qualitative research is key to designing successful market entry and engagement strategies.
1. Consumer Journey Mapping
1.1 Streaming & Gaming Patterns
Method: Map user pathways from discovery to content consumption and engagement.
Benefit: Identifies friction points, platform preferences, and content formats that drive retention.
1.2 Event & Experience Mapping
Approach: Trace audience experiences in live shows, virtual events, and fan interactions.
Outcome: Highlights opportunities to enhance engagement and loyalty.
2. Monitoring Emerging Trends via Social Platforms
2.1 Hashtag & Topic Tracking
Technique: Analyze trending hashtags and topics on Douyin, Xiaohongshu, and Weibo.
Advantage: Captures emerging content preferences and viral potential before competitors.
2.2 Influencer & KOL Insights
Action: Study engagement patterns of entertainment influencers to understand what content resonates with different audiences.
Result: Guides marketing campaigns and live-stream strategies for higher impact.
3. Focus Groups for Cultural Relevance
3.1 Storyline & Character Feedback
Method: Test reactions to upcoming shows, films, or game storylines.
Benefit: Ensures content is culturally relevant and emotionally engaging.
3.2 Product & Service Refinement
Approach: Discuss pricing, subscription models, and promotional strategies with target users.
Outcome: Supports monetization and adoption strategies tailored to local consumer behavior.
4. Case Study: US Animation Studio Expansion
A US animation studio leveraged consumer journey mapping, social monitoring, and focus groups to launch an animated series in China. By localizing characters and storylines and collaborating with KOLs for promotion, the studio achieved 80% higher engagement on streaming platforms than forecasted and established a dedicated fan base.
Conclusion
Qualitative research equips overseas brands with the insights needed to succeed in China’s entertainment industry. By mapping consumer journeys, monitoring social trends, and conducting focus groups, brands can develop content and engagement strategies that resonate with local audiences.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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