(Source: https://pltfrm.com.cn)
Introduction
China’s entertainment market is multifaceted, encompassing streaming platforms, gaming, live shows, and virtual experiences. Overseas brands need deep insights into audience tastes, consumption behavior, and cultural trends. Qualitative research provides the depth required to make informed decisions.
1. Ethnographic Observation of Entertainment Consumption
1.1 Platform Interaction Studies
Method: Observe how users navigate streaming apps, online gaming platforms, and live event apps.
Benefit: Identifies usability gaps and engagement triggers, informing product and platform optimization.
1.2 Real-World Audience Behavior
Approach: Attend live shows, gaming cafes, or fan events to capture genuine consumer reactions.
Outcome: Offers context often missing from survey data, helping brands tailor experiences effectively.
2. Online Community Engagement Analysis
2.1 Fan Club and Forum Monitoring
Action: Analyze discussions on Bilibili, Douyin, and Weibo to understand fan sentiment and content trends.
Benefit: Detects early signals of emerging entertainment trends and viral content.
2.2 Feedback Extraction for Content Improvement
Technique: Collect recurring feedback themes to guide content localization and production strategies.
Outcome: Aligns offerings with audience expectations, reducing market entry risk.
3. Expert Consultations in Local Entertainment
3.1 Industry Analysts
Method: Conduct interviews with entertainment analysts to understand macro trends, regulations, and platform performance.
Advantage: Provides data-backed insights for strategic planning.
3.2 Creative Professionals
Approach: Engage directors, producers, and game designers to validate consumer insights and trends.
Outcome: Supports culturally relevant content creation for Chinese audiences.
4. Case Study: Asian Film Distribution Expansion
A European film distributor conducted ethnographic observation, online community analysis, and expert consultations to adapt its content for Chinese viewers. By adjusting subtitles, localizing storylines, and partnering with top streaming platforms, the distributor successfully launched three films, achieving 55% higher streaming views than expected.
Conclusion
Overseas brands entering China’s entertainment sector can benefit from qualitative insights that reveal audience behavior, content preferences, and engagement drivers. Structured observation, community monitoring, and expert consultations help craft strategies that resonate locally.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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