(Source: https://pltfrm.com.cn)
Introduction
China’s entertainment industry is expanding rapidly, spanning streaming, gaming, live events, and digital content. For overseas brands, understanding audience behavior and content consumption patterns is essential to capture market share. This article highlights qualitative methods to gain deep insights into China’s entertainment sector.
1. In-Depth Audience Interviews
1.1 Targeted Demographics
Method: Conduct interviews with viewers across age groups, from Gen Z to working professionals, to understand preferences in TV, streaming, and gaming.
Benefit: Reveals motivations behind platform choice, content engagement, and subscription willingness.
1.2 Content Consumption Patterns
Approach: Explore how audiences interact with different content types—short videos, live streaming, and episodic series.
Outcome: Guides content strategy, marketing messaging, and platform selection.
2. Focus Groups for Engagement Insights
2.1 Testing New Concepts
Strategy: Host focus groups to gauge reactions to upcoming shows, gaming features, or music releases.
Advantage: Identifies which content elements resonate most before large-scale investments.
2.2 Emotional & Cultural Appeal
Technique: Discuss storylines, characters, or game mechanics to understand cultural relevance and emotional impact.
Result: Supports content localization and increases audience retention.
3. Social Media & Community Monitoring
3.1 Online Fan Communities
Action: Track discussions on platforms like Weibo, Xiaohongshu, and Bilibili to identify trending content and fan behaviors.
Benefit: Detects emerging trends early and informs promotional campaigns.
3.2 Influencer & KOL Analysis
Method: Monitor entertainment influencers to evaluate how endorsements affect engagement and purchasing decisions.
Outcome: Enables effective partnership strategies for content marketing and live streaming promotions.
4. Case Study: European Music Streaming Service
A European music platform leveraged interviews and social media monitoring to understand Chinese listening habits. By localizing playlists, featuring popular Chinese artists, and collaborating with KOLs, the service increased subscriptions by 70% within the first six months of launch.
Conclusion
Qualitative research in China’s entertainment industry provides overseas brands with actionable insights into audience behavior, content preferences, and promotional strategies. By combining interviews, focus groups, and social monitoring, companies can optimize engagement and drive growth.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
