(Source: https://pltfrm.com.cn)
Introduction
The diversity of China’s industrial sectors presents both opportunities and challenges for overseas brands. Gaining qualitative insights allows companies to understand market dynamics, customer expectations, and competitor behaviors, ultimately informing product adaptation and marketing strategies.
1. Leveraging Customer Journey Mapping
1.1 Process Observation
Technique: Trace workflows from procurement to product usage to understand pain points.
Benefit: Helps overseas brands tailor solutions to real operational needs rather than assumptions.
1.2 Feedback Collection
Method: Conduct interviews and informal discussions with end-users to validate process observations.
Impact: Provides actionable insights that improve product-market fit.
2. Using Local Case Studies for Benchmarking
2.1 Industry Comparisons
Approach: Analyze successful local companies and extract lessons for overseas market entry.
Advantage: Identifies strategies, operational models, and marketing tactics that resonate with local audiences.
2.2 Trend Identification
Implementation: Observe patterns across multiple case studies to forecast emerging opportunities.
Result: Supports strategic planning and reduces the risk of misalignment.
3. Monitoring Regulatory & Policy Environments
3.1 Policy Tracking
Action: Stay informed on local regulations, standards, and industrial policies impacting your sector.
Benefit: Ensures compliance and identifies incentives for adopting new technologies or processes.
3.2 Expert Consultations
Technique: Work with local legal and industry experts to interpret complex regulations and their implications.
Outcome: Avoids costly missteps and positions brands as trusted partners.
4. Case Study: Nordic Smart Energy Solutions
A Nordic energy solutions provider leveraged customer journey mapping and local case studies to understand Chinese utility management practices. By adapting product functionalities and workflow integration, the company achieved rapid adoption in pilot cities, positioning itself as a preferred solution provider for municipal projects.
Conclusion
Strategic qualitative research in China’s industrial sectors equips overseas brands with the insights needed for effective localization and market penetration. By combining customer journey mapping, benchmarking, and regulatory monitoring, brands can accelerate adoption and optimize outcomes.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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