(Source: https://pltfrm.com.cn)
Introduction
As China’s e-commerce ecosystem becomes increasingly sophisticated, overseas brands must rely on local operations agencies to manage complexity and scale efficiently. However, not all agencies deliver the same value. This article breaks down the essential evaluation criteria overseas brands should use when selecting an operations agency in China.
1. Operational Scope and Service Depth
1.1 End-to-End Capability
An effective partner should cover store setup, daily operations, campaign execution, customer service, and reporting. Fragmented service models often lead to execution gaps.
Overseas brands benefit from partners offering integrated solutions under one operational framework.
1.2 Cross-Functional Team Structure
Strong agencies operate with specialized teams covering media, content, data, and operations.
This structure enables faster response times and higher execution quality during peak sales periods.
2. Performance Management and Reporting
2.1 KPI Definition and Tracking
Partners should define clear KPIs from the outset and provide regular performance reports.
Standardized dashboards improve transparency and enable strategic adjustments.
2.2 Data Interpretation Ability
Beyond reporting numbers, a capable partner explains why performance changes occur and how to respond.
This analytical capability differentiates execution partners from true growth partners.
3. Communication and Collaboration Model
3.1 Account Management Structure
Dedicated account managers ensure continuity and accountability.
Overseas brands should avoid partners with overly fragmented communication channels.
3.2 Strategic Advisory Support
In addition to execution, top-tier partners provide strategic guidance on pricing, assortment, and campaigns.
This advisory layer supports long-term brand building rather than short-term sales only.
4. Compliance and Risk Control
4.1 Platform Policy Familiarity
Partners must stay updated on evolving platform rules and regulatory requirements.
This reduces compliance risks that could impact store operations.
4.2 Brand Protection Measures
Clear SOPs for pricing control, content approval, and promotion execution help protect brand equity.
Risk control is particularly important for premium overseas brands.
Case Study: A French Personal Care Brand
A French personal care brand transitioned to a full-service operations agency with strong reporting discipline. By implementing weekly performance reviews and CRM-driven retention strategies, the brand achieved a 40% increase in repeat purchases within 10 months.
Conclusion
Selecting the right operations agency is a strategic investment rather than a cost decision. Overseas brands that prioritize transparency, data literacy, and collaboration gain a sustainable competitive advantage in China.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
