(Source: https://pltfrm.com.cn)
Introduction
China’s beauty sector is increasingly shaped by digital influence, personalization, and evolving lifestyle trends. For overseas brands, leveraging qualitative research—such as interviews, focus groups, and observational studies—provides a competitive advantage in understanding consumer behavior and refining product strategies.
1. Identifying Emerging Trends
1.1 Trendspotting Through Interviews
Method: Conduct interviews with beauty enthusiasts and early adopters to uncover emerging trends.
Benefit: Reveals insights into preferences for ingredients, textures, and product innovations.
1.2 Observing Social Media Behavior
Technique: Track conversations, hashtags, and live-streaming trends on Douyin or Xiaohongshu.
Outcome: Helps brands anticipate demand and position products proactively.
2. Product Testing & Validation
2.1 Focus Groups for Product Feedback
Approach: Test product prototypes or new formulations with select consumer groups.
Action: Gather qualitative feedback on performance, packaging, and overall appeal.
2.2 Iterative Product Refinement
Method: Use multiple rounds of testing to refine features before full-scale launch.
Impact: Reduces market entry risks and ensures higher acceptance.
3. Localization & Cultural Adaptation
3.1 Language & Messaging
Strategy: Adapt product names, labels, and campaigns to align with Chinese cultural nuances.
Benefit: Enhances relatability and emotional resonance.
3.2 Ritual & Lifestyle Integration
Approach: Position products as part of daily routines or beauty rituals.
Outcome: Increases perceived relevance and encourages repeat usage.
4. Marketing & Engagement Strategies
4.1 Influencer-Driven Campaigns
Tactic: Collaborate with local influencers to demonstrate product benefits authentically.
Effect: Builds credibility and accelerates brand awareness.
4.2 Interactive Content
Method: Create tutorials, quizzes, or live-stream demos to engage users online.
Result: Drives engagement and strengthens the brand-consumer connection.
Case Study: European Cosmetic Launch
A European cosmetic brand conducted focus groups and social media monitoring to evaluate the Chinese market’s interest in vegan makeup and eco-friendly packaging. They adapted product formulations, localized campaigns, and collaborated with Douyin KOLs. The result: a 30% increase in first-week sales and strong user-generated content across social platforms.
Conclusion
By applying qualitative research to product development and marketing strategies, overseas beauty brands can align with Chinese consumer expectations, anticipate trends, and achieve successful market entry.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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