(Source: https://pltfrm.com.cn)
Introduction
The 2025 China social media reports are out – and inside them are the exact tweaks that separate brands growing 200 % from brands growing 20 %. This article shows overseas marketing teams how to turn these reports into a 90-day action list you can start Monday morning. Follow it and your Q1 targets will already feel easy.
- Immediate Budget Reallocation
1.1 Move Money to Live Douyin report: live commerce now 38 % of total GMV. Action: shift 40 % of February ad budget to live slots – book 4 dates before Chinese New Year.
1.2 Cut Mega KOL Spend Mid-tier KOLs give 4.8× better ROI per report data. Action: cancel next two mega-influencer bookings and rebook four mid-tier creators instead.
- Creative Brief Updates for January
2.1 Make Every Video 45 Seconds Optimal length across Douyin + Kuaishou = 45 seconds. Action: rewrite this week’s shooting brief – all product videos must be 40–50 seconds.
2.2 Add One AR Filter Xiaohongshu: AR notes get 3.7× more interaction. Action: brief your creative team to deliver one simple AR try-on by end of next week.
- WeChat Activation Plan
3.1 Launch Channels Video Series Channels reach 3× Official Account articles. Action: schedule 8 Channels videos (2 per week) with direct Mini Program link.
3.2 Send One Post-Purchase Red Packet Increases repeat rate 4× per WeChat report. Action: set up automatic 9.9 yuan red packet in Mini Program checkout flow this month.
- Quick-Win Content Calendar
4.1 Saturday 2 pm Flash Sale Highest purchase hour of the week. Action: lock in one 2-hour flash sale every Saturday in February.
4.2 Weekly Before/After Xiaohongshu Note Drives 6× save rate. Action: assign one team member to post every Monday – use real customer photos.
- Measurement Checklist 5.1 Track These 3 KPIs Only Live add-to-cart rate / Mid-tier KOL ROI / Saturday sales spike. Action: add these three to your weekly dashboard by Friday.
Case Study: Korean Sunscreen Brand Turns Report into 180 % Growth
They read the Douyin report on a Tuesday, moved 50 % budget to 45-second live demos, booked four mid-tier KOLs, and scheduled Saturday 2 pm lives. In 90 days their shop sales rose 180 % – while ad spend stayed flat.
Conclusion
China’s 2025 social media reports are not reading material – they are your next 90-day to-do list. Overseas brands that turn these pages into actions this month will finish Q1 so far ahead the rest of the year becomes easy.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
