(Source: https://pltfrm.com.cn)
Introduction
China’s platforms just released their 2025 reports – 600+ pages of data that tell overseas brands exactly where to put money in January. This article pulls out only the 12 numbers worth changing your media plan for right now. Read these, forward to your team, and your February budget will already be winning.
- Douyin Live & Shop Numbers
1.1 One Live Session Record Highest single live GMV in 2025: 1.07 billion RMB in 6 hours. Lesson: your brand doesn’t need to hit that – but one strong 2-hour live per month now moves 5–8× more stock than static posts.
1.2 Add-to-Cart Rate by Format Live demo videos → 18.7 % add-to-cart. Regular feed video → 4.1 %. Switch 50 % of creative budget to live demo style this month.
- Xiaohongshu Search & Discovery Data
2.1 Top Growing Search Terms “Overseas” appeared in 27 % of all product searches (up from 14 % last year). Add “overseas” to every title and note description this week.
2.2 Save Rate by Content Type Notes with before/after photos → 6.2× higher save rate. Post one before/after note per week – it becomes free traffic for 90 days.
- WeChat Ecosystem Highlights
3.1 Channels vs Official Account Reach One Channels video reaches 3.4× more people than one Official Account article. Move 70 % of WeChat video budget to Channels starting next week.
3.2 Mini Program Revisit Rate Users who bought once return 4.1× more often if they received a 9.9 yuan red packet the next day. Add one automatic red packet after every first purchase.
- Advertising Efficiency Updates
4.1 Lowest CPM Format Right Now Douyin “Search + Image” ads → 11 yuan CPM (half of video ads). Test 20 % of ad budget here – conversions already match video at half the cost.
4.2 Xiaohongshu Information Flow ROI Information Flow ads → 3.9× ROI for overseas beauty & health brands. Shift test budget here before Chinese New Year.
- Consumer Habit Changes
5.1 Weekend vs Weekday Shopping Saturday 2–4 pm is now the highest purchase hour of the whole week. Schedule all flash sales and lives in this exact window.
Case Study: New Zealand Honey Brand Acts on One Number
After reading the Xiaohongshu report they added “overseas” to every note title and posted weekly before/after skin notes. Monthly organic traffic to their Tmall Global store rose 340 % in 60 days – with zero extra ad spend.
Conclusion
These 12 numbers from China’s 2025 social media reports are the shortest path to better results next quarter. Overseas brands that pick just three of them and execute next week will open a gap their competitors won’t close until summer.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
