(Source: https://pltfrm.com.cn)
Introduction
For overseas brands, selling in China presents both enormous opportunities and complex challenges. Launching a store requires a clear roadmap, documentation preparation, and strategic operational planning. This article explores practical steps that streamline the store launch process for overseas brands in China.
1. Regulatory and Legal Preparation
1.1 Trademark and IP Protection
- Verify that your brand has registered trademarks in China to prevent infringement and ensure platform approval.
- Intellectual property protection also safeguards your products from counterfeit issues.
1.2 Business Registration
- Provide official business licenses and export certificates to demonstrate legitimacy.
- Accurate legal documentation accelerates the verification process and builds platform trust.
2. Product and Inventory Planning
2.1 Compliance Certifications
- Ensure all products meet Chinese safety and quality standards.
- This includes product labels, ingredient disclosure, and any mandatory certifications.
2.2 Inventory Management
- Plan stock levels according to anticipated demand, especially during major sales events like Singles’ Day.
- Maintaining proper inventory prevents stockouts and ensures timely delivery.
3. Store Account Configuration
3.1 Account Verification
- Fill in business details, banking information, and legal contacts to enable smooth verification.
- Platform approval depends on accuracy and completeness of submitted data.
3.2 Store Customization
- Optimize product listings with SEO-friendly descriptions and professional visuals.
- User-friendly navigation and attractive layout enhance buyer engagement and conversion rates.
4. Marketing and Launch Strategy
4.1 Paid Promotions
- Utilize in-platform campaigns such as banner ads, sponsored products, and discounts.
- Promotions timed with seasonal events amplify reach and sales performance.
4.2 Social Engagement
- Integrate social media marketing with short videos, livestreams, and influencer collaborations.
- Engaging storytelling and interactive content increase traffic and build brand loyalty.
Case Study: Japanese Baby Product Brand
A Japanese baby brand prepared all regulatory documentation, optimized listings, and ran targeted promotions on the platform. Within the first quarter, the store achieved a 35% increase in new customer acquisition and received high ratings for delivery speed and service quality.
Conclusion
A step-by-step approach to legal compliance, inventory preparation, and marketing ensures overseas brands can efficiently launch a store and compete successfully in China’s e-commerce market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
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