(Source: https://pltfrm.com.cn)
Introduction
In China’s fast-paced e-commerce environment, live shopping has transformed how overseas brands connect with consumers. Efficient operational management is essential for ensuring product availability, reducing waste, and maintaining customer satisfaction. Leveraging advanced technologies can help brands streamline inventory processes and respond to market demand in real time.
1. Real-Time Stock Monitoring
1.1 Automated Tracking
Approach: Use systems that monitor stock levels automatically across multiple warehouses and sales channels.
Benefit: Real-time visibility helps prevent stockouts during high-demand live events and improves customer satisfaction.
1.2 Low-Stock Alerts
Technique: Set threshold-based notifications to alert teams before products run out.
Impact: Reduces emergency procurement costs and ensures uninterrupted live streaming promotions.
2. Demand Forecasting
2.1 Historical Data Analysis
Method: Analyze previous sales trends during similar live shopping events to anticipate demand.
Advantage: Helps brands allocate stock efficiently and avoid overstocking slow-moving products.
2.2 Consumer Behavior Insights
Tool: Incorporate analytics from social media engagement and live stream interactions.
Result: Brands can fine-tune inventory to match trending consumer preferences in real time.
3. Integrated Supply Chain Coordination
3.1 Centralized Management
Implementation: Integrate suppliers, warehouses, and logistics into one system for synchronized operations.
Benefit: Minimizes delays and ensures inventory is ready for high-traffic live sessions.
3.2 Supplier Collaboration
Strategy: Share live demand projections with suppliers for faster replenishment cycles.
Outcome: Supports just-in-time inventory management, reducing storage costs and excess stock.
4. Intelligent Product Allocation
4.1 Segment-Based Distribution
Technique: Allocate inventory based on geographical demand and live stream viewer demographics.
Advantage: Optimizes stock levels at local fulfillment centers, reducing shipping times.
4.2 Dynamic Reallocation
Approach: Adjust product distribution during live events based on real-time sales performance.
Impact: Ensures popular items are available across multiple regions, maximizing sales potential.
Case Study:
A European baby care brand leveraged automated inventory tracking during a Tmall live shopping campaign. By integrating supply chain data with live stream analytics, the brand was able to anticipate high-demand items and adjust stock dynamically, resulting in a 35% increase in order fulfillment efficiency and a 20% increase in sales during peak hours.
Conclusion
Streamlined operations for live shopping campaigns enable overseas brands to respond rapidly to consumer trends, minimize stockouts, and optimize fulfillment. By integrating technology with data-driven insights, brands can maintain agility in China’s competitive e-commerce market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
