(Source: https://pltfrm.com.cn)
Introduction
In China’s social media landscape, visual content is a primary driver of brand awareness and engagement. Overseas brands must focus on creating compelling visuals that convey their story, build trust, and encourage user interaction. This article provides actionable strategies for producing impactful visual content that resonates across Chinese platforms.
1. Visual Storytelling Strategy
1.1 Emotional Storytelling
Connect With Audiences:
Visuals that reflect lifestyle, family, or aspirational goals create emotional bonds with consumers.
Execution Tip:
Pair images and short videos with storytelling captions to enhance engagement.
1.2 Product Demonstrations
Functional Communication:
Use visuals to clearly demonstrate product benefits, usage, and differentiation.
SaaS Support:
Content performance platforms help track which visuals drive higher conversions.
2. Platform-Optimized Visual Design
2.1 Douyin Short Video Techniques
Quick Impact:
Focus on fast-paced, attention-grabbing visuals with strong opening frames.
Best Practice:
Integrate trending music, text overlays, and hashtags to enhance discoverability.
2.2 Red Photography Best Practices
Polished Aesthetic:
Lifestyle photography that emphasizes product use in daily routines appeals to Red users.
Outcome:
Improves engagement and encourages organic sharing.
3. Interactive Visual Experiences
3.1 AR and Filter Integration
User Interaction:
Enable users to engage with products digitally through AR effects and interactive filters.
Benefit:
Enhances memorability and encourages repeat engagement.
3.2 Gamified Visual Campaigns
Participation Incentives:
Quizzes, challenges, or mini-games integrated with visuals can increase user engagement.
Result:
Drives participation and generates user-generated content for broader reach.
4. Influencer and Community Amplification
4.1 KOL Visual Collaborations
Authenticity:
Collaborating with influencers ensures content authenticity and extends reach.
Tip:
Ensure alignment between influencer aesthetics and brand identity.
4.2 User-Generated Content
Organic Expansion:
Encourage users to create and share their own visual content with branded hashtags.
Outcome:
Strengthens trust and increases campaign virality.
Case Study: Australian Tea Brand Driving Engagement Through Visual Content
An Australian tea brand entering China utilized short Douyin videos and Red photo tutorials highlighting brewing rituals and lifestyle integration. By collaborating with influencers and encouraging user content creation, the brand achieved a 38% increase in engagement and grew online followers by 45% in six months.
Conclusion
Overseas brands can significantly boost engagement in China by leveraging visual storytelling, platform-specific design, interactive experiences, and influencer amplification. Data-driven optimization and consistent visual strategy enable brands to capture attention, build loyalty, and drive measurable results.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
