(Source: https://pltfrm.com.cn)
Brand message resonance is essential for international sellers on Taobao to create an emotional connection with consumers and establish a lasting brand image. This article explores strategies to ensure your brand message resonates with the Chinese market.
Understanding Cultural Relevance
Understand the cultural nuances of the Chinese market and align your brand message to resonate with local values and sentiments.
Example: Celebrating Chinese Festivals
Tailor your brand message to celebrate local festivals, demonstrating cultural sensitivity and earning consumer goodwill.
Clear and Compelling Brand Story
Develop a clear and compelling brand story that communicates your brand’s mission, vision, and values in a way that appeals to Chinese consumers.
Consistent Messaging Across Channels
Maintain consistent messaging across all marketing channels to reinforce your brand message and create a unified brand identity.
Example: Unified Marketing Campaigns
Launch marketing campaigns with a consistent theme and message across social media, live streaming, and other promotional activities.
Emotional Appeal in Brand Communication
Incorporate emotional appeal in your brand communication to create a deeper connection with consumers and make your brand more memorable.
Language and Tone Adaptation
Adapt the language and tone of your brand message to match the expectations and preferences of the Chinese audience.
Example: Localized Brand Slogans
Craft slogans that are not only catchy but also culturally relevant and easy to understand for the Chinese market.
Engaging Visual Content
Use engaging visual content such as images, videos, and infographics that support and amplify your brand message.
Customer-Centric Approach
Adopt a customer-centric approach in your brand messaging, focusing on how your products or services meet consumer needs and aspirations.
Example: Customer Testimonials
Feature customer testimonials that highlight the positive experiences and benefits derived from using your products or services.
Feedback and Iteration
Collect consumer feedback on your brand message and iterate to ensure it remains relevant and impactful.
Building Trust and Credibility
Build trust and credibility through transparent communication, quality products, and excellent customer service, reinforcing your brand message.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia.
