(Source: https://pltfrm.com.cn)
Expanding the customer base is crucial for international brands on Taobao to increase market share, enhance brand visibility, and achieve sustainable growth. This article explores strategies to effectively expand your customer base on Taobao.
Market Research and Segmentation
Conduct thorough market research to identify new customer segments and understand their needs and preferences.
Example: Targeting New Demographics
Expand your marketing efforts to target new demographics, such as millennials or niche interest groups.
Diversified Product Offerings
Offer a diverse range of products to cater to different customer segments and expand your appeal.
Innovative Marketing Campaigns
Launch innovative marketing campaigns that resonate with potential new customers and increase brand awareness.
Example: Seasonal or Themed Campaigns
Create seasonal or themed campaigns that align with current trends or cultural events to attract new customers.
Partnerships and Collaborations
Form strategic partnerships and collaborations with other brands, influencers, or platforms to reach new audiences.
Customer Referrals and Loyalty Programs
Implement customer referral programs and loyalty incentives to encourage existing customers to bring in new ones.
Example: Referral Rewards
Offer rewards or discounts to customers who refer friends or family to your brand.
Search Engine Optimization (SEO)
Optimize your online presence with SEO to increase visibility and attract new customers organically.
Social Media Engagement
Engage with potential customers on social media platforms to build brand presence and attract new followers.
Example: Social Media Contests
Run social media contests or giveaways to increase engagement and attract new customers interested in your products.
Content Marketing
Develop a content marketing strategy that provides value to new customers and positions your brand as an industry expert.
Cross-Channel Marketing
Employ cross-channel marketing strategies to reach customers across different platforms and touchpoints.
Example: Integrated Marketing Messages
Ensure consistent and integrated marketing messages across all channels to create a unified brand image.
Customer Feedback and Adaptation
Collect customer feedback and adapt your products and marketing strategies to meet the needs of a broader customer base.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia.
