(Source: https://pltfrm.com.cn)
Customer engagement is key to the success of international sellers on Taobao. It helps in creating loyal customers, increasing sales, and enhancing brand reputation. This article explores various tactics to boost customer engagement on Taobao.
Personalized Communication
Use customer data to send personalized messages and offers that cater to individual preferences and purchase history.
Example: Tailored Recommendations
Recommend products based on customers’ browsing and buying habits to make them feel understood and valued.
Interactive Content
Create interactive content such as quizzes, polls, and contests to engage customers and encourage participation.
Social Media Engagement
Actively engage with customers on social media platforms to build a community and foster a sense of belonging.
Example: Social Media Contests
Run contests on platforms like Weibo and WeChat to increase brand visibility and customer interaction.
Live Streaming Sessions
Host live streaming sessions on Taobao to showcase products, answer customer questions, and provide real-time engagement.
Customer Feedback and Reviews
Encourage customers to leave feedback and reviews, and respond to them promptly to show that their opinions are valued.
Example: Review Response Strategy
Develop a strategy for responding to both positive and negative reviews to build trust and improve customer relationships.
Loyalty Programs
Implement loyalty programs that reward repeat customers with points, discounts, or exclusive offers.
Exclusive Online Events
Organize exclusive online events such as flash sales or product launches to create excitement and encourage customer participation.
Example: New Collection Launch
Launch a new product collection with a special event that offers early access to loyal customers.
Valuable Educational Content
Provide valuable educational content such as how-to guides, tutorials, or industry insights to help customers make informed decisions.
Consistent Brand Messaging
Ensure consistent brand messaging across all channels to create a cohesive brand experience and strengthen customer relationships.
Follow-up Communications
Send follow-up communications after purchases to check customer satisfaction and offer additional products or services.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia.
