(Source: https://pltfrm.com.cn)
Offering product customization options is a strategic move for international sellers on Taobao to cater to the unique preferences of individual consumers and enhance the personal shopping experience.
Understanding Consumer Customization Preferences
Analyze market trends and consumer behavior to identify the types of customization that are popular and in-demand among Chinese consumers.
Example: Personalized Engravings
Provide options for personalized engravings on products such as jewelry or accessories, allowing customers to add a personal touch.
Creating a Customization Interface
Develop an intuitive and user-friendly customization interface on your Taobao store where customers can easily select and apply their custom choices.
Variety of Customization Features
Offer a wide range of customization features such as color choices, material options, size variations, and design inputs.
Example: Made-to-Measure Clothing
For clothing items, offer made-to-measure options where customers can input their measurements for a perfectly fitting garment.
Clear Communication of Customization Options
Clearly communicate the available customization options, processes, and any additional costs associated with custom products.
Maintaining Quality in Custom Products
Ensure that the quality of customized products is consistent with your standard offerings to maintain brand reputation and customer satisfaction.
Setting Realistic Expectations
Set realistic expectations regarding the customization process, delivery times, and potential variations in custom products.
Example: Customized Product Timelines
Inform customers about the expected timelines for customized products, accounting for the additional time needed for personalization.
Utilizing Technology for Customization
Leverage technology such as 3D configurators or virtual reality to provide customers with a preview of their customized products before purchase.
Pricing Strategy for Customized Products
Develop a fair pricing strategy for customized products that reflects the additional value and effort involved in personalization.
Providing Excellent Customer Support
Offer excellent customer support to assist customers with their customization choices and address any questions or concerns they may have.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia.
