(Source: https://pltfrm.com.cn)
Introduction
While Douyin Global Shop looks easy on paper, new 2025 policies have introduced subtle requirements that reject 65% of first-time applicants. Knowing these hidden rules is the difference between launching in weeks versus months of revisions.
1. Trademark & Authorization Red Lines
1.1 “Douyin” Must Be Explicitly Mentioned Generic authorization letters that only say “China” or “e-commerce” are rejected. The phrase “Douyin Global Shop” or “抖音全球购” must appear clearly in the authorization text.
1.2 Applied-For Trademarks No Longer Accepted Only accepted or registered (R) trademarks qualify in 2025—pending applications trigger automatic refusal.
2. Content & Traffic Prerequisites
2.1 Minimum TikTok Performance Threshold Accounts with fewer than 5,000 followers and 50,000 total likes now face extra scrutiny or rejection in competitive categories (beauty, fashion, snacks).
2.2 Mandarin Content Capability Proof You must demonstrate ability to produce or outsource Mandarin content—reviewers often request sample scripts during clarification.
3. Logistics & Fulfillment Rules
3.1 Bonded Warehouse Mandatory for Most Categories Direct shipping from overseas is restricted; brands must use Douyin-approved bonded warehouses in Guangzhou, Shenzhen, or Ningbo. Contract must be signed before final approval.
3.2 48-Hour Delivery Promise Stores must guarantee delivery within 48 hours to first-tier cities—failure to integrate with Cainiao or JD Logistics triggers suspension risk.
4. Fee & Refund Changes
4.1 Higher Penalty for Early Exit Brands closing stores within 12 months now forfeit the 30,000 RMB technical service fee (previously refundable).
4.2 Performance-Based Fee Refunds Hit 10 million RMB GMV in year one → 100% fee refund + priority traffic for year two.
Case Study: NovaSnack Co. – From Rejection to Top 10 New Store
Spanish healthy snack brand NovaSnack was rejected twice in early 2025 for generic authorization letters and no bonded warehouse contract. After correcting both hidden issues and linking a 120,000-follower TikTok account, they passed on the third attempt and ranked in the top 10 new overseas stores with 28 million RMB GMV in their first 90 days.
Conclusion
Douyin Global Shop’s 2025 requirements are intentionally light—until you hit the hidden rules that silently reject most overseas brands. With over ten years of insider experience on the Douyin ecosystem, PLTFRM ensures you meet every visible and invisible criterion on day one. Get our updated 2025 Hidden Requirements Checklist free and eliminate rejection risk completely.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
