(Source: https://pltfrm.com.cn)
Introduction
Every year, thousands of overseas brands fail their first JD Worldwide registration attempt—wasting months and hundreds of thousands in potential revenue. In 2025, rejection reasons have become remarkably consistent. Avoid these top pitfalls and join the 15% who get approved on the very first try.
1. Document & Legalization Errors
1.1 Incomplete Authorization Chain Providing only a manufacturer-to-distributor letter without distributor-to-applicant authorization triggers instant rejection. The full chain must be notarized and explicitly mention “exclusive rights on JD Worldwide.”
1.2 Wrong Legalization Route Brands from Hague countries using Chinese consulate authentication instead of Apostille (or vice versa) face automatic return. Check JD’s 2025 country-by-country guide before notarization.
2. Category & Warehouse Misalignment
2.1 Choosing Restricted Categories Without Pre-Approval Health foods, medical devices, and infant formula now require CIQ filing numbers before JD submission—many brands discover this only after rejection. Start CIQ 60–90 days early for these categories.
2.2 No Bonded Warehouse Contract at Interview Reviewers ask for warehouse partner name and contract number; “we’ll decide later” answers delay approval by weeks.
3. Interview & Planning Weaknesses
3.1 Unrealistic GMV Projections Claiming 50 million RMB in year-one sales with zero China experience raises red flags. Base forecasts on similar category benchmarks (JD provides internal data to serious applicants).
3.2 No Chinese After-Sales Plan Failing to explain how returns and customer service will work in Mandarin within 2 hours is an immediate deal-breaker.
4. Post-Submission Mistakes
4.1 Slow Response to Clarification Requests JD gives only 3–5 working days to reply—missing the window resets the entire review clock. Set up email + WeChat alerts for the registered contact.
4.2 Uploading SKUs Before Store Decoration Deadline Many brands rush to list products and neglect visual store design, triggering 30-day suspension warnings.
Case Study: EcoEssence Cosmetics – From Double Rejection to First-Time Approval
A French natural cosmetics brand suffered two rejections in 2024 due to incomplete authorization and missing warehouse contract. After correcting every mistake on this list with PLTFRM’s guidance in early 2025, they passed the JD Worldwide registration process on the first submission in just 26 days and generated 6.5 million RMB in their launch quarter.
Conclusion
The JD Worldwide registration process doesn’t have to be a minefield—most failures are 100% preventable with the right preparation sequence. With over ten years turning rejected applications into approved flagship stores, PLTFRM guarantees your first-time success. Download our “Top 15 Rejection Reasons & Fixes 2025” checklist free and eliminate risk before you even apply.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
