(Source: https://pltfrm.com.cn)
Introduction
JD Worldwide remains one of the fastest-growing cross-border platforms in China, with stricter yet clearer rules in 2025 that favor prepared overseas brands. A smooth registration process can take as little as 18–35 days when every step is executed correctly. This article delivers the exact sequence, timelines, and insider tactics used by brands that get approved on the first submission.
1. Phase 1 – Internal Preparation (7–14 days)
1.1 Eligibility Self-Assessment Confirm your company is registered outside mainland China, has been operating for at least one year, and owns or has exclusive rights to a registered trademark. JD Worldwide excludes pure trading companies without brand ownership in most categories in 2025.
1.2 Document Localization & Legalization Translate all corporate documents into simplified Chinese and have them notarized + legalized (Apostille or Chinese consulate authentication depending on country). Budget 5–10 days for this step—rushed translations are the #1 cause of document rejection.
2. Phase 2 – Merchant Portal Submission (3–5 days)
2.1 Account Registration & Category Lock-in Create an account on partner.jd.com → select “JD Worldwide” → choose up to two main categories (this decision fixes your commission rate forever, so choose wisely). Popular 2025 rates: beauty 4–6%, food 5–8%, electronics 3–5%.
2.2 Full Document Upload Upload 12–15 required files in the exact order and naming format listed in the portal (color scans, <5 MB, PDF). Enable the “save as draft” function to avoid timeouts during long uploads.
3. Phase 3 – JD Review & Interview (7–15 days)
3.1 Document Audit Round JD’s merchant team reviews within 5–10 working days; 85% of rejections happen here due to missing legalization stamps or unclear authorization chains. Respond to any clarification requests within 24 hours to stay in the fast lane.
3.2 Mandatory Video/Call Interview A 20–30 minute Mandarin or English interview focuses on supply capacity, expected GMV, return policy, and customer service setup. Brands that present a realistic 12-month sales forecast and bonded warehouse contract often skip follow-up rounds.
4. Phase 4 – Deposit & Contract (3–7 days)
4.1 Deposit Payment Options Transfer 50,000–200,000 RMB (category-dependent) via international wire or approved third-party payment firms. Payment confirmation triggers contract release within 24 hours.
4.2 E-Signature & Store Activation Sign the electronic service agreement using the legal representative’s credentials; store backend opens immediately after signature. You then have 30 days to complete store decoration and upload first SKUs.
Case Study: BellaHome Décor – 19-Day Approval Record
Italian home décor brand BellaHome completed the entire JD Worldwide registration process in just 19 days in February 2025. By front-loading legalization, pre-negotiating with JD Logistics for bonded warehouse slots, and presenting a 15 million RMB first-year projection during the interview, they received instant approval and 100,000 RMB in launch traffic subsidies, achieving 4.2 million RMB GMV in month one.
Conclusion
The JD Worldwide registration process in 2025 is now more predictable than ever—if you follow the exact timeline and preparation order. With over a decade of successful entries for overseas brands, PLTFRM removes every roadblock and cuts weeks off your timeline. Start your approval sprint today: request our 2025 JD Worldwide Fast-Track Package and get approved faster than your competitors.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
