(Source: https://pltfrm.com.cn)
Introduction
In 2025, several overseas smart home brands have higher average selling prices in China than in the US or Europe — and they’re growing faster than ever. The shift from hardware-only pricing to full-ecosystem + service pricing has completely rewritten the rules.
1. Full-Home Ecosystem Value Pricing
1.1 “One App Controls Everything” Premium Brands that truly integrate lights, curtains, AC, and security under one stable app now command ¥800–2,000 premiums Chinese consumers happily pay.
1.2 Matter/Apple Home/Google Home Triple Certification Rare triple certification justifies 30–50% premium over local single-protocol devices.
2. Membership & Continuous Service Revenue Model
2.1 “Device + 36-Month Cloud + AI Scene Subscription” Higher hardware price offset by bundled cloud storage, AI automation, and remote family monitoring.
2.2 VIP Priority Service Membership ¥499 annual membership for 2-hour engineer visit and loaner devices now contributes 18–25% of total revenue.
3. Regional & Property-Type Pricing Differentiation
3.1 Luxury Apartment & Villa Premium Same product priced ¥1,000–2,500 higher in top-tier communities with zero resistance.
3.2 Offline Experience Center Exclusive Pricing Higher prices in Xiaomi Home-style stores funded by immersive demos and trust.
4. Cultural & Limited-Edition Premium Collections
4.1 Traditional Chinese Style Smart Home Series Mid-Autumn, Lunar New Year themed devices sell at 60–100% premium and sell out instantly.
4.2 Palace Museum Co-Branded Collection Forbidden City-inspired smart speakers and lights launched at ¥8,888 — 8,888 units gone in 88 seconds.
Case Study: Swedish Premium Smart Home Brand “NordicHaus” Luxury Repositioning
In 2024 seen as “expensive imported stuff.” In 2025 we shifted to full-ecosystem + traditional Chinese aesthetic messaging, launched Palace Museum collaboration, introduced membership pricing, and applied villa-community premiums. Result: ASP rose 38% while sales grew 260% YoY — now the undisputed luxury smart home leader in China.
Conclusion
The future of smart home pricing in China belongs to brands that sell lifestyle, culture, and peace of mind — not just hardware.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
