(Source: https://pltfrm.com.cn)
Quality certification is a vital aspect of building credibility and trust for international brands on Taobao. It demonstrates to Chinese consumers that your products meet certain standards of quality, safety, and performance.
Importance of Quality Certifications
Highlight the importance of quality certifications in establishing product reliability, adhering to safety standards, and differentiating your brand in a competitive market.
Types of Quality Certifications
Discuss various types of quality certifications relevant to your industry, such as ISO certifications, CE marks, or industry-specific quality seals.
Example: ISO 9001 Certification
ISO 9001 certification indicates that your brand has a robust quality management system in place, ensuring consistent product quality.
Displaying Certifications on Product Listings
Showcase your quality certifications prominently on product listings to build immediate trust with potential customers.
Certification Verification
Provide a way for customers to verify your certifications, such as including a QR code or a link to the certification body’s website.
Example: QR Code Verification
Use QR codes that customers can scan to access the certification details directly from your product packaging or marketing materials.
Promoting Certified Products in Marketing
Leverage your quality certifications in marketing campaigns to emphasize the superior quality and safety of your products.
Compliance with Chinese Regulations
Ensure that all products comply with relevant Chinese regulations and standards, which may be a prerequisite for certain certifications.
Regular Updates and Maintenance of Certifications
Maintain and update your quality certifications regularly to reflect any changes in product lines or improvements in quality management.
Example: Recertification Process
Keep customers informed about the recertification process and the ongoing commitment to quality assurance.
Educating Consumers on Certifications
Educate consumers about what the certifications mean, how they are obtained, and the benefits they provide in terms of product quality and safety.
Transparency and Honesty
Be transparent and honest about the scope and limitations of your certifications, avoiding any misrepresentation that could harm your brand’s reputation.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
